AGENDA:
Education Committee Sept 29, 2011 Agenda
Print Newsletter Spring/Summer & Fall/Winter --Dates should be calendared --Need Articles for Fall
Volunteer Recognition Jalisco Recognition w/status Jalisco Needs List BRS – opening & planted tree BM - metric Trego/”KTM” RAC – sums up meeting/report Road Shows Portland & CLF Convention Spring assessment Articles from prior ENewsletters Current articles from BM’s or members Upcoming Activities Articles from cumulative enewsletters
--Distribution How Many?
Snail Mail Extras to Board Members Extras for Road Show Specific landing spots in Truckee Meadows Area
REI
Cabelas Where did our paid distributor distribute to?
ENewsletter --Dates should be calendared --Need consistent flow of articles
Google Calendar - metric --Have for all Board Members to access/add/view
Advertising/Publicity/Marketing --Communication/Media Contacts
Press Releases/PSA’s Should have list on Intranet – For Board & Staff only Need contacts added Release should be ready 90 days in advance
--Photo Collage Flicker vs Intranet
For Board and Staff only viewing/use --Presentations/Powerpoints
Central Message for consistency
Needs Developed when photo collage available --Outreach/Venues
Need to solicit new venues Website should have up to date info Need volunteer shout out from Vol Coordinator
--Available Materials Brochures
Trifold, Electronic Photo Frame, Banner, Table Cloth, Shade Structure w/hold downs, lighting, billboard 48x14, clipboard, pens
Website --Content needs to be up to date --Surveys
What data are we looking for?
Request survey at end of purchase? --Social Media
FaceBook/Twitter/Jumo/Crowdrise BM’s are registered Admins on FaceBook and can post Staff should be blogging weekly on all sources
KFBR --PSA’s/Programming
Need Announcer list to contact --Needs Funding (Dev Com)
Events --Speakers and Tour Leaders
SKO Rendezvous
Interpretation --BRS
Need Panoramas completed --Brochures
Develop OHV Brochure Where did our paid distributor distribute to?
Edit our Brochure distribution list Outdated, many places no longer exist or have space
--Kiosks Gerlach/Empire – staff to keep up to date --Desert Entrances – staff to keep up to date
minutes Metric
Print Newsletter:
Dark skies feature
Wireless Plan feature
Volunteer recognition & outcomes
Spring Assessment
Outreach is fun!
NPLD w. pics Cooper
Burning Man w. pics Deb
Vorra deb pic
Gun Show deb pic
Cabela’s Graham pic?
Balls rocket group
Black Rock Station
Pictures of groups of people
APPL, CLF convention
RAC subgroup report
Deadlines on calendar Google
Jalisco
recognize Hycroft, AB Plumbing, Fernley Electric, Richard Johnson,
Needs list: insulation for attic,
Priority to raise money for flooring
Paint, paint party
Oven,
Apartment sized 100V washer drier,
KFBR, Wayne de Geere iii
Pool table from Burning Man, fooz ball table
Upcoming Activities: Nevada Day, Gala, Reno Convention Center,
Cabin rehab
Enews--
Make regular due dates on calendar
Some above material will lay over into enews
Paid advertising
Could do this, who would sell ads? To whom?
Distribution
Metric will send our distribution list
Certified Card and Folder professional list
We don’t do a lot in Winnemucca , or Cedarville
Metric set up Google calendar invite board join, add my FBRHR, BLM calendars
Advertising Publicity Marketing
media contacts, Media list
Communications plan: dates for press releases on calendar ahead of events
Enewsletter should go to calendar at RGJ, REI,
Assemble Media Contacts page
Ads paid for now: X FM, High Country News, Nevada Magazine, Reno News Review, Sacto News Review.
NV Magazine ads:
Come Join Us at BlackRockDesert.org
Photos:
we want a secure website subprogram that loads thumbnails to display and store photos.
Or find one place to put all photos
Smug mug, subscription service
Flickr
Snapfish
Other services
Metric ask Wayne for photo upload software ideas
Sharepoint $800 intranet cloud
Sharecow
Anything Free to Nonprofits?
Event sheets with volunteer hours entered into volunteer report
contacts from outreach, ads, etc into our database
Presentations and power points
Graham put one together for off road groups
Put power points on website
Link to media page, password protected
Survey on website:
Have you seen our ad?
How did you join us?
Bill Carson keeps records on how people browsed in to our site, please provide report
Brainstorm on what questions we want to ask, and why?
More on Facebook? Other staff don’t use Facebook, neither do many board members
How can we get other staff to contribute.
Board is considering whether organization needs other staff.
8:01 Metric had to leave to prepare for CLF Conference
Matthew J. Ebert
Executive Director, Friends of Black Rock High Rock
metric@blackrockdesert.org / 775-557-2900 * 775-771-1593 mobile