Member promotions:
$15 local membership level:
* include Gerlach, Empire, tribal
* DPW/Ranger: $20 and comp. PBR, coupon redeemable by local vendor w/ alcohol permit
attract OHV-hunters? how to reach prospects? member value? concern about having too may specials when levels are already pretty low ($25 is reasonable)
Regular Subscription:
* promote this on member form, website
* get rid of 3d party Paymentech, just Paypal
* add yearly automatic subscription
* replace word "subscribe"
* update thanks/welcome letter to promote
* agreed on membership letters-- 2 "almost due" letters and 3 "past due" letters before demoting to ex-member
* improve "support" website: new name, member levels gifts explained, subscription levels
Member data management:
* Complete CRM/virtual server by September 15 2009:
- automate notices, especially for people w/ email addresses
* put letter deadlines on calendar
* discussed single due date for dues: not preferred, difficult admin, prorating
make lifetime $1000, determine how to continue contact and plea for donations
Other member program possibilities:
* include return envelope/card like OCTA
* membership card
* revise member gifts w/ calendar
* BIG "JOIN NOW" BUTTON ON WEBSITE
Burning Man outreach:
* exodus: move VCS have volunteers
* create Burning Man specific leaflets
Calendar: review quality/quantity, calendar party?, need UPC code for vendors (could be a sticker) get 500
incentive marketing for groups, develop relationships. Hycrfot mine, US Gypsum
Direct Mail?
budget for Black Rock license plates
formal dinner, fancy like Furball
keynote speakers
early for us, difficult to frame
people support concept they love
Golf event
calendar of FBRHR fundraising events/efforts
March: Spring Kickoff Party: raffle, auction, membership drive, food/beer sales, merchandise
]
April: Earth Day(s): Rendezvous raffle, membership drive, merchandise
May: Black Rock Rendezvous: raffle, auction, membership drive, food/beer sales, merchandise
June/July:
August: Persides, B. Man: membership drive, merchandise
September: National Public Lands Day: membership drive, merchandise
October: New Moon Party (10/17/2009) TBD?
November: holiday drive: direct mail, membership drive, merchandise, other?
December: Christmas cards: fundrasing?
January/February: